This paper sets out a concise view of the UK travel marketing sentiment heading into
2026, bringing together what is changing in consumer behaviour, how travel for work is
evolving, and what this means for commercial and marketing strategy in the UK market.

WTM 2025 delivered two genuinely insightful panels that cemented my thinking on where travel marketing is heading, alongside some fascinating encounters with brands reshaping global tourism.

At World Travel Market 2025, three marketing leaders took the stage for a spirited debate moderated by Matthew Gardiner, Director of Travel Massive London.

The travel content creation landscape is evolving rapidly, and successful creators are those who adapt their monetisation strategies to meet changing market demands.

Black Friday and Christmas in 2025 aren’t about last-minute pushes or blanket discounts. It’s all about being prepared, utilising the data you have, and building campaigns that speak directly to your audience.

In this blog post, we'll explore how B2B brands can leverage social listening to drive growth and enhance customer relationships as well as generate prospects, drive sales, manage crises, check brand health, and establish benchmarks for success.

The impact of social media on food marketing is profound and multifaceted. It has transformed how food companies present their products, engage with consumers, and build brand loyalty.