Marketing consultancy that turns strategy into action.
Led by jamjama’s founder - Amy - with a background in marketing, advertising, and strategic brand development, we offer fractional CMO and consultancy support for brands and agencies that want senior marketing direction without a full-time hire.
We partner with teams to bring clarity across commercial and creative strategy, audience segmentation, and delivery.
Our approach blends strategic leadership with hands-on execution, helping businesses grow with focus, structure, and measurable impact.
What we offer
Our consultancy provides the experience and structure of an in-house CMO from discovery and planning through to implementation and review. We lead audience research, define brand and market positioning, develop actionable marketing plans, and oversee execution across key channels.
Core Consultancy Services
Fractional CMO and marketing leadership
Commercial and creative strategy development
Marketing and sales planning
Audience segmentation and positioning
Campaign architecture and delivery oversight
Channel and performance optimisation
Ongoing strategic review and growth support
We work with both agencies and brands to bridge the gap between planning and performance, ensuring strategy, creativity, and sales align seamlessly.
How it works
Our partnerships are collaborative, flexible, and built around your goals.
We begin with discovery to explore your business objectives, audience, and activity, creating a clear foundation for growth.
From there, we develop a roadmap that connects strategy, creative direction, and delivery.
We remain involved across planning, implementation, and optimisation, providing senior marketing leadership that is both practical and responsive.
Whether you need an external CMO to unify your marketing function, strategic direction alongside your internal team, or senior consultancy to support agency relationships, jamjama offers continuity, focus, and momentum.
Our experience
Our founder has over twenty years’ experience in marketing, advertising, and brand strategy, working across both B2B and consumer brands. We’ve supported travel, lifestyle, financial, legal, retail, and hospitality clients with strategies that connect creativity to commercial results.
Our work includes segmentation and sales strategies for leading travel and airline brands, supporting regional teams across Europe, the United States, and beyond. We’ve also delivered trade marketing and sales enablement for Virgin Atlantic and its global network, positioning the joint venture with Delta across the US and UK through targeted trade and digital activity.
We bring additional agency-side experience from London and Brighton, where we’ve led paid and social media strategies for retail, financial, insurance, and travel clients. By blending traditional channels with digital performance thinking, we help brands challenge assumptions and deliver smarter, more effective marketing.
We continue to work with airlines, tour operators, and new aviation ventures on segmentation, go-to-market planning, route launches, and emerging aircraft brands. This mix of commercial strategy, creative insight, and practical delivery helps our consultancy connect high-level planning with performance on the ground.
Our approach
We believe strategy should be both practical and creative, built on insight rather than jargon. We love a well-chosen word and a bold idea, but we balance creativity with commercial clarity and measurable goals. As a fractional CMO and strategic partner for brands and agencies, we bring leadership, perspective, and structure that guide teams and accelerate growth. Each partnership gives you the right mix of strategy, creativity, and delivery, tailored to your needs and stage of growth.
FAQs
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Our consultancy combines strategic insight with hands-on delivery, operating as your fractional CMO and marketing partner. We lead discovery, audience research, and planning, then guide creative direction, implementation, and performance review. You gain a clear roadmap, measurable outcomes, and senior-level support at every stage of growth.
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All consultancy is led by Amy, jamjama’s founder, alongside our senior strategists and creative partners. You benefit from decades of experience across marketing, advertising, and brand development, combining commercial strategy with creative execution and practical delivery. Working on a retained, project or a day basis.
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We partner with brands and agencies on a retained or project basis, offering consistent senior-level direction across marketing, sales, and creative activity.
This fractional CMO approach provides the benefits of in-house expertise including strategy, planning, and performance review without the overhead of a full-time role. -
We support brands and agencies that value strategy, collaboration, and measurable results across travel, hospitality, lifestyle, retail, and B2B sectors. Each partnership is tailored to the client’s structure, goals, and stage of growth, ensuring every plan is actionable and aligned with performance outcomes.
Book a discovery call